Resources

If you don’t already have a broadcast quality ad, producing one can feel daunting. Greenhouse can help you through this process, providing support and advice every step of the way.

Our award-winning team take the lead role in planning your campaign. To effectively plan we ask you to provide us with information on the preferred running dates for your campaign, goals & KPIs, target audience, whether its national or regional, and budget.

Ads for linear and Channel 4 streaming must conform to the current Broadcast Committee of Advertising Practice (BCAP) Television Advertising Standards Code, which means all commercials must be approved by Clearcast prior to broadcast.

Advertising copy needs to be delivered to Channel 4 through Adstream, Clearcast or Peach. Our delivery partners will be able to confirm the specs in which they need to receive the creative in order to deliver it to Channel 4 correctly. Technical specs refers to the standards that must be met in order to air an effective, high-quality TV ad. Specifications typically include requirements for video and audio formats, resolution, aspect ratio, colour space, and size.

Once your creative and campaign booking details have been delivered to Channel 4, we’ll book your campaign and send you a schedule of spots detailing the specific times and programmes where your ad will appear.

Once your campaign is live, you can use our campaign performance portal to monitor the spend, delivery, and other metrics in real time, enabling data-driven decision making.